
The 12 Most Important Trends in 2019 for International Retailers: Part 4
To guide you to greater success, we’re presenting the 12 most important trends for today’s international retailers. In this final part, we e…
Digital technology has given businesses a range of new channels through which to reach their customers, from email, to social media, and beyond. These digital channels have grown so quickly that many expected them to become the preferred choice for marketers. And yet, through it all, direct mail has retained its status as one of the most effective marketing tools available. In fact, the average response rate for direct mail is more than 36 times what it is for email, the medium that was once expected to replace it with better response rates.
In its response rate report, the Direct Marketing Association (DMA) analyzed Bizo and Epsilon data and found that direct mail achieves a 4.4% response rate, compared to 0.12% for email.
Direct mail doesn’t have to be complicated to work. Planned well, and integrated with other communication channels, it can literally help you bring your marketing message home.
Looking for more expert advice on international direct mailings? Asendia offers a wide range of preparation and delivery services for worldwide distribution. Our expertise covers catalogues, brochures, leaflets, marketing and promotional letters, so you can target potential and existing customers flexibly and reliably. Let Asendia optimise your postage costs and help ensure your global direct mail arrives on time!We can help you make the most out of your global Direct Marketing campaigns.
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