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29 September 2026, Seoul — As the "K-Wave" continues to dominate global markets, the path from a Korean warehouse to a global doorstep is becoming increasingly complex. With Korea’s cross-border exports projected to nearly triple to USD 21 billion (KRW 31.3 trillion) by 2030[1], the demand for a logistics partner that understands the "K-Brand" ambition has never been higher.
Today, Asendia, the international e-commerce and logistics specialist, announces the expansion of its cross-border e-commerce capabilities in Korea through enhanced outbound routing solutions and an extended worldwide delivery network. With local gateway operations near Incheon International Airport, this global network unlocks an aggregate capacity of up to 3 million parcels per month from Korea, helping Korean businesses expand into international markets and enabling more efficient connections with customers worldwide.
Navigating the "2026 EU Tax Wall"
For Korean retailers eyeing the European market, a major shift is already underway. Since 1st July 2026, the European Union has removed the €150 (approx. KRW 243,000) duty exemption for low-value imports[2], introducing a new €3 flat fee per HS code alongside existing value added tax (VAT) obligations. This change further increases the importance of compliance for cross-border sellers outside the European Union.
Asendia’s new gateway services and its integrated Delivered Duty Paid (DDP) shipping models are developed specifically to solve this challenge. By managing duties and taxes at the point of sale, Korean brands can ensure their European customers never face "surprise" fees on delivery or customs delays, protecting their brand reputation in an increasingly regulated world. Asendia also offers Duty PrePaid, where duties & taxes can be paid online by the shopper outside of the checkout, an option that reduces the impact at the checkout stage while preserving a smooth customer experience on delivery.
Complexity Simplified: One Partner from Incheon to Everywhere
The challenge for most Korean exporters is not a lack of demand, but the friction of global execution. Managing different delivery standards across North America, Europe, and Southeast Asia often leads to fragmented operations and rising costs.
Korean brands and online merchants can now seamlessly manage their end-to-end logistics journey, from parcel pickup to final-mile delivery, powered by Asendia’s integrated digital platforms and global delivery network. "For companies looking overseas, demand is no longer the main barrier. The challenge lies in managing complexity across markets, from delivery standards to pricing and compliance. Our focus is on making that process simpler and more predictable, so Korean businesses can scale with confidence." says Shin Hee Jung Tom, Asendia Business Development Manager for Korea.
Supporting diversified and flexible solutions, Asendia offers a range of e-commerce delivery services, including e‑PAQ Home Delivery, e‑PAQ Out-of-Home Delivery and e‑PAQ Returns, giving businesses the flexibility to tailor delivery options based on local market expectations.
Built for the Speed of K-Commerce
In a market where speed and transparency are non-negotiable, Asendia’s processes in Korea are fully automated to ensure absolute accuracy even during the most intense peak seasons. By linking Korean brands directly to Asendia’s extensive global network, Asendia provides the reliability needed to turn global shoppers into loyal fans.
"Our latest Beyond Borders research shows that Korean retailers are placing increasing emphasis on operational performance. Flexibility, delivery speed and tracking visibility are all key concerns. This reinforces the need for logistics solutions that are not only reliable, but adaptable to changing market conditions." explains Joshua Mclarin, CEO of Asendia North Asia.
With the Incheon gateway, Asendia provides the global network connectivity to ensure that as the world’s demand for Korean products grows, the logistics solutions never miss a beat.
For more information, please contact:
Allan Yau, Marketing & Communications Associate Director APAC, Asendia, allan.yau@asendia.com
Notes to Editors:
Beyond Borders Study:
Over 1,000 global e-commerce professionals were surveyed in early 2026. Respondents included senior decision-makers from retail businesses engaged in cross-border e-commerce across four regions: UK (259), USA (250), Europe (251), and APAC (253). The survey was conducted by Censuswide under MRS guidelines.
About Asendia
Asendia was formed in 2012 as a joint venture between La Poste (France) and Swiss Post (Switzerland) and has since grown into a global, forward-thinking and innovative logistics company, empowering companies worldwide with seamless cross-border e-commerce solutions. With over 1,200 dedicated experts across 17 countries spanning North America, UK, Europe and Asia Pacific, we deliver to over 200 destinations globally. Our clients include many leading retail brands and marketplaces - as well as thousands of fast-growing small businesses.
We don’t just deliver parcels - we connect brands and marketplaces to their shoppers worldwide through intelligent, flexible logistics solutions built on experience, innovation, and care. Our philosophy, smart-design by asendia®, brings together our people, technology and network to create solutions that enable companies to grow across borders and evolve to meet the needs of their customers. From customs and compliance to delivery and returns, we design every journey around what matters most - your business, your shoppers, and the world we share.
We smart-design your e-commerce across borders. With Asendia, the world is your address.
Please visit www.asendiaoceania.com
[1] Asia-Pacific Business-To-Consumer (B2C) Cross-Border E-commerce Market, 2019 to 2030, by Mordor Intelligence
[2] https://taxation-customs.ec.europa.eu/news/e-commerce-150-eur-customs-duty-exemption-threshold-be-removed-2026-2025-11-13_en
