Tell the World About Your Brand with Direct Mail

25 July, 2018

E-Commerce Mail

While it may surprise internet users and e-tailers, not only are direct mail and catalogues alive and well, but they’re also driving e-commerce.

Many shoppers still appreciate and react favorably to holding physical catalogues in their hands as opposed to simply interacting through a digital screen. In fact, direct mail is a proven method for creating new business for e-tailers, even from customers around the globe.

Catalogues are a simple and effective way to grab a user’s attention amidst the noise of social media and emails. Between 2007 and 2016, mailed catalogues decreased from 19.6 billion to 9.8 billion copies, but response to catalogues between 2015 and 2016 increased by 23%, illustrating that direct mail drives user engagement. After receiving direct mail, 14% of shoppers reached out to the e-tailer on social media. The reason? Users browse through the pages, conveniently collect a list of item numbers, and then easily find those items to purchase on the online retailer’s website.

Watch our brief video to learn more about the benefits of global direct mail and catalogues for online retailers.

 

 

Related Asendia Insights
15/10/2020

Black Friday 2020: How can e-retailers prepare for a surge in online…

Black Friday 2020 and the following months are set to present e-retailers with real challenges - but also opportunities. With fewer shoppers willing to…

09/09/2020

How to use print placement to appeal to new readers and advertisers

Print media finds itself at a crossroads.

Sales of traditional publications such as newspapers continue to decline at a rate of around 7% annually 

26/08/2020

Is e-commerce thriving during the pandemic?

E-commerce has had one of the biggest impacts on virtually every industry in the last few decades.