Russia is an increasingly popular destination for cross-border e-commerce retailers
74% of Russia’s population is expected to shop online in 2019, spending an average of €228 per transaction. With low taxes, no VAT and customs duties applying in only a minority of cases, Russia is an attractive prospect for e-tailers.
Localisation is key to selling to any new market, so understanding Russian shoppers’ delivery preferences and purchasing habits is essential to making a success of this fast-growing market.
Payments and parcel pick-up
The majority of Russian online shoppers pay by debit card, so there’s no need to introduce complicated payment on delivery (POD) solutions. Digital payment methods such as e-wallets, Yandex.Money, WebMoney and QIWI e-wallets or the MIR card are popular in Russia; ensuring you cater for these options will likely boost sales and customer loyalty.
Postal delivery, courier services, pickup offices and self-pickup lockers are widely used in Russia, so ensure your delivery solution accomodates for the range of Russian online shoppers’ preferences. Imposing just one option could prevent consumers buying from you if they can’t easily access their goods.
Beat the local competition on price
Generally, Russian shoppers are looking to find products cheaper online than in their home market. That’s easy enough, but a complex or costly logistics solution could drive up prices for consumers and put them off. Ensuring you have a cost-effective and reliable delivery solution in place, supported by a strong logistics partner, will keep your Russian customers happy.
Localisation is key to selling to any new market, so understanding Russian shoppers’ delivery preferences and purchasing habits is essential to making a success of this fast-growing market.
A PREMIUM SOLUTION FOR RUSSIAN SHOPPERS
Russia is a vast country requiring a strong logistics solution that caters for a range of preferences. Asendia’s Premium Goods for Russia solution is tailored specifically to the Russian market, designed to meet - and exceed - the expectations of shoppers in the region.
“With our services to Russia, we meet those expectations. In parallel, we are seeing the need to develop PUDO (pick up and drop off) options as well as ‘try it on services’ where the delivery driver waits while you try on the item, allowing the recipient the option of returning any unwanted goods straight away. We are looking to launch these additional services imminently.”
- Sarah Clewlow, Asendia UK
